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Connecting your front desk to your CRM and POS: a practical guide

Phone calls shouldn't live on sticky notes. How to make every call create a contact, a booking or an order — automatically.

· 6 min read

A call that ends with “I'll write that down” is a call that can get lost. Connecting your front desk to the tools your team already uses makes every conversation traceable — and saves hours of copying details between screens.

Start with the calendar

For appointment-based businesses, the calendar is the most important connection. Your AI receptionist should read real availability and write bookings directly, respecting durations, buffers and staff schedules.

Then the CRM

Every caller is a potential customer. A CRM connection lets the front desk:

  • Recognise returning customers and greet them by name
  • Create new contacts and leads automatically
  • Log a summary and transcript against the contact
  • Assign follow-ups to the right person

And the POS

Restaurants and shops can send takeaway orders or reservations straight to the POS, so the kitchen or counter sees them in the same place as every other order. Portuguese systems like Vendus or Moloni also keep client records ready for invoicing.

When there's no native integration

Automation platforms like Zapier and Make, or a simple webhook, can connect almost any tool. Start with one event — “booking created” — and expand from there.

A quick checklist

  • Decide which system is the source of truth for bookings
  • Give the integration only the permissions it needs
  • Test with a few real calls before going live
  • Review synced records after the first week

Stop counting missed calls. Start answering them.

Recepteca picks up every call so your team can focus on the people in front of them.